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Bikram Yoga Danforth (BYD) studio teaches 'hot
yoga' in a temperature-controlled room. They approached
Arleca Media Designs for marketing consultation
to help build a strong yoga community and to redesign
their web site.
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Users found the first web site difficult to navigate and find
information. Bright colours and a common page structure
throughout the site lacked contrast and interest. BYD needed
guidance to bring their vision of a professional eye-catching
web site to life.
BYD was impressed with 
portfolio and business approach to design.
We designed a user-friendly web site that was targeted to
a specific demographic and market. We first looked at the
client's business goals of increasing membership and marketing
exposure of Bikram Yoga, the studio, and its instructors.
The look and feel of the new design used strong photography
and gender-neutral colours that reflect the studio and environment.
By incorporating BYD's existing print materials and logo,
the new web site further enhances the studio's brand image.
provided the following services to the marketing project:
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Project
Management |
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Web Design |
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Marketing
Consultation |
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Business
Development |
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Please contact our sales department
for more information about our products and services.
A representative would be a happy to discuss your
next project.
Call us at 416-910-1025 or email us at info@arleca.com
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