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Search Engine Optimization techniques
that yield a ROI
| Search Engine Optimization (SEO) is not
about technology, it is about marketing. SEO a plan implemented
to increase online visibility. It mainly involves selecting
keywords that will generate the targeted traffic, researching
search engine policies and guidelines and most importantly
understanding the customer. |
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Arleca SEO Package
Arleca SEO Services
Important Facts about SEO
Arleca SEO Package
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Complete analysis
of keyword phrases to match your business needs and budget.
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Creation of fully-optimized content-rich search pages
in sub-directories of the main site. |
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Links
from external sites to ensure crawling from major search
engines such as Google,
Yahoo and MSN. Hand-submission to industry-relevant directories. |
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Guaranteed first page placement of your site or
search pages for at least 50% of the
search terms on at least 50% of the major search engines,
including Google, MSN, Yahoo, AltaVista, AOL, AskJeeves,
Infospace & Netscape. |
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Continued
monitoring and adjustments, as required to improve placement.
Setup (non-refundable): $300 |
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Monthly
charge (once guarantee is met): $400 to $4000 per month
(average of $550), depending on the quantity of search
terms and intensity of competition.
Please call for a quotation. |
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Setup & Development
$300
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Monthly Maintenance starts at $400
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Arleca SEO Services
include:
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1. |
Understanding
the client |
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In
this stage we understand our client's needs, their web
site and their business. |
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2. |
Keyword
Research |
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This stage of
search engine optimization deals with researching and
identifying the relevant and popular keywords. Relevant
keywords are generally determined by understanding our
client's business. After this competitors web sites, which
currently rank well on search engines, are researched.
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3. |
Optimization |
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This is the
step where the actual web page optimization is carried
out. Here the titles, meta tags, visible text, images,
etc is optimized for the primary keywords. The link structure
of the web site is also altered so as to make it more
effective for the spiders* to
follow. |
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4. |
Directory
and Search Engine Submissions |
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During this
step, the web site is systematically submitted to various
web directories and search engines. This step needs to
be carried out using manual submissions, keeping within
the parameters set by various search engines on the number
of pages submitted per day and the type of web sites to
be submitted. |
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5. |
Maintenance |
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Search
engine optimization is a process. This step involves ranking
observations, traffic trends and regular web site updates
as to maintain the achieved rankings and further enhance
them. |
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Spiders are automated software agents used by Crawler
based search engines. These Spiders grab information
like page titles, meta data, and textual content
to be included in the search engines index or database.
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Important Facts about
SEO:
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