Search Engine Optimization techniques that yield a ROI

Search Engine Optimization (SEO) is not about technology, it is about marketing. SEO a plan implemented to increase online visibility. It mainly involves selecting keywords that will generate the targeted traffic, researching search engine policies and guidelines and most importantly understanding the customer.

		Complete analysis of keyword phrases to match your business needs and budget.
		Creation of fully-optimized content-rich search pages in sub-directories of the main site.
		Links from external sites to ensure crawling from major search engines such as Google, Yahoo and MSN. Hand-submission to industry-relevant directories.
		Guaranteed first page placement of your site or search pages for at least 50% of the search terms on at least 50% of the major search engines, including Google, MSN, Yahoo, AltaVista, AOL, AskJeeves, Infospace & Netscape.
		Continued monitoring and adjustments, as required to improve placement. Setup (non-refundable): $300
		Monthly charge (once guarantee is met): $400 to $4000 per month (average of $550), depending on the quantity of search terms and intensity of competition. Please call for a quotation.
		Setup & Development $300      Monthly Maintenance starts at $400

Arleca SEO Services include:

	1.	Understanding the client
		In this stage we understand our client's needs, their web site and their business.
	2.	Keyword Research
		This stage of search engine optimization deals with researching and identifying the relevant and popular keywords. Relevant keywords are generally determined by understanding our client's business. After this competitors web sites, which currently rank well on search engines, are researched.
	3.	Optimization
		This is the step where the actual web page optimization is carried out. Here the titles, meta tags, visible text, images, etc is optimized for the primary keywords. The link structure of the web site is also altered so as to make it more effective for the spiders* to follow.
	4.	Directory and Search Engine Submissions
		During this step, the web site is systematically submitted to various web directories and search engines. This step needs to be carried out using manual submissions, keeping within the parameters set by various search engines on the number of pages submitted per day and the type of web sites to be submitted.
	5.	Maintenance
		Search engine optimization is a process. This step involves ranking observations, traffic trends and regular web site updates as to maintain the achieved rankings and further enhance them.
		* Spiders are automated software agents used by Crawler based search engines. These Spiders grab information like page titles, meta data, and textual content to be included in the search engines index or database.

 

Important Facts about SEO:

		Web site optimization always involves aiming at a moving target and therefore must be an ongoing process rather than a finite project.
		Merely submitting the web site is a small part of the larger process of optimization. SEO consists of site design and layout, scientific research, determination of the best keyword phrases, monitoring rankings, algorithmic and industry changes and much more.
		A web site should always be thought of as a work in progress. Optimization work continues long after the optimized site is launched. The most effective strategy is to change and adapt the site in response to what the new ranking criteria (algorithms) of the search engine. The various activities that are carried out in SEO maintenance program are: Continuous rank monitoring and traffic trends observation Tweaking of the web pages to maintain the ranking Comprehensive rank reporting to clients